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If you have rightwing senators, you might frame it around states' rights and taking back power from the feds. For instance, "True conservatives like you stand up for states' rights..."

Or, for Deep South (white supremacist) senators, "Conservatives fought the Civil War to defend states' rights..."

"...now you can help take power away from the federal government and hand it back to the states, where it belongs. Co-sponsor Ed Markey’s new State Based Universal Healthcare Act, a companion to HR 6250. This bill mandates NOTHING, while giving our state more freedom of choice. So please, help give power back to the states. Thank you."

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