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Ira Dember's avatar

Re: Health Insurance Shenanigans

Alan, with four simple words, you made my head explode. Figuratively. Brains splattered all over the ceiling. No, I am not meshuga. Well, only a little. The four words: "But wait, there's more!"

In 1973 I got my first job as a copywriter in a Providence, RI ad agency. The copy chief was Arthur Schiff, a talented guy with deep intellect. I stayed two years and learned a lot from Arthur. Later in the 1970s Arthur left the agency to join Dial Media in Warwick, RI. They created the famed Ginsu Knife direct-sales TV commercials. "But wait, there's more!" https://en.wikipedia.org/wiki/Arthur_Schiff. For a time, I myself wrote direct-response commercials for another RI company in the same line of work.

Awesome memory, but that's not why I'm scraping brains off the ceiling. It struck me that Ginsu hard-sell but entertaining and amusing commercials, and those for other consumer products (remember the Ronco brand?), did a fabulous job of selling. And generating immediate consumer response. In those days, viewers had to pick up the phone.

Despite earnest and diligent efforts that you and I are both part of, the drive for Medicare for All has been stuck in neutral for a long time while Big Insurance has been eating our lunch. In the 117th Congress, M4A ended with 122 House co-sponsors. Now, in the 118th? 112 original co-sponsors and not one added since. That's sobering.

We need completely new approaches. Then it struck me: GINSU! (Thank you, Arthur, may you rest in peace.) Why aren't we making tongue-in-cheek-but-serious brief videos promoting direct action for M4A?! Head exploded. Brains all over the ceiling.

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Gary S.'s avatar

Also, a less invasive technique is being developed for early detection of colon cancer. Here’s an alternative at Mayo Clinic that is supposed to be as sensitive as a colonoscopy, and, not all insurance covers it. This technique can detect other diseases of organs in the belly. https://www.mayoclinic.org/tests-procedures/virtual-colonoscopy/about/pac-20385156#:~:text=Virtual%20colonoscopy%20is%20also%20known,pictures%20of%20your%20belly%20organs.

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